Low-potassium lettuce sold at triple price of ‘regular’ produce

Working closely with universities and other research institutions, Espec Mic aims to develop niche products such as its low-potassium lettuce. “We partner with companies like DHC to ensure our nutrient solutions are of the highest quality.” Our low-potassium lettuce is sold at 3 to 4 times the price of other vertical farm operators. Other vertical farms sell their produce for 150 yen per pack of 100 grams, whereas ours is sold at 500 yen per 100 grams,” Hernan explains. Producing a low-potassium lettuce requires different nutrient solutions and is much of a niche. Espec Mic decided to launch his premium product for people who cannot consume vegetables as it contains too much potassium. “Sold at an added value, people are willing to pay a premium for it.”

https://www.verticalfarmdaily.com/article/9647545/japan-low-potassium-lettuce-sold-at-triple-price-of-regular-produce